Shanghai (December 6, 2017): Starbucks opened its largest cafe in the world in Shanghai on Wednesday as the US-based beverage giant bets big on the burgeoning coffee culture of a country traditionally known for tea-drinking.
The opening of the sprawling, two-storey outlet in a busy central shopping district was thronged by hundreds of customers, some waiting more than an hour in long lines stretching outside for a block in scenes reminiscent of a hyped-up new iPhone release.
The cafe spans 2,700 square metres (30,000 square feet) — nearly half the area of a soccer field — and is the company´s second Starbucks Reserve Roastery, a larger type of store featuring premium coffees, teas, and coffee-infused beer along with a personalised barista service.
The first roastery outlet opened in Starbucks´ hometown of Seattle in 2014.
Starbucks already has more than 3,000 of its standard cafes in 136 Chinese cities, including more than 600 in Shanghai alone, the largest number of stores in any city in the world.