This he said while presiding over a meeting of Karachi Film Society (KSF) here at Governor House.
The Governor Sindh who is also the patron of KSF said that this festival would highlight Karachi as a major film industry hub and also showcase the work of emerging film makers, who have revived the industry from Karachi.
Muhammad Zubair said that the four-day festival would be a fresh breath of air for Karachities as they would be entertained with movies on variable topics from across the world.
He said that promotion of cultural activities in city would portray a soft image of the country at international level.
There was an urgent need of joining hands for enhancement of social, cultural and entertainment events for making Karachi, the city of lights once again, after restoration of peace.
Zubair said that KIFF would also bring and introduce new cinema to local market and facilitate introduction of Pakistani movies to global viewers. Gathering of all stakeholders of film industry would further facilitate sharing of new concepts, ideas and storylines, he observed.
Governor said that on the directives of Prime Minster a two-day seminar was recently arranged in Governor House for seeking recommendation for formulating a film policy. It proved successful event and its recommendations would go a long way in preparation of favorable film policy.
He lauded the proposed event of celebration of Pakistani cinema during KIFF where tributes would be paid to the great legends of our cinema industry. Their recognition would motivate others to follow their lead and work even harder for the promotion of Pakistani Film Industry, he opined.
He commended the efforts of KFS and assured his full cooperation for making the event a success.
It was informed during the meeting that KIFF is scheduled to be held from February 1 to 4, 2018 hosted by Karachi Film Society which aims to make it a regular feature like Karachi literature festival.