Riyadh to host Saudi Arabia’s first Arab Fashion Week


NEWS DESK: Saudi Arabia is all set to host its first Arab Fashion Week next month as part of a push to support aspiring Saudi designers and drive growth in the sector, reported Arab News.

Princess Noura bint Faisal, the honorary president of the Arab Fashion Council (AFC), announced this while addressing a small group of industry insiders and journalists in London Monday morning.

She read a letter from the General Entertainment Authority in Saudi Arabia. “Saudi Arabia’s artistic community has been growing in size and in confidence for a number of years and the General Entertainment Authority believes that such an event will allow a proper platform to showcase their fashion and arts talents as the vehicle for a comprehensive range of entertainment options in Saudi Arabia,” she read. “The General Entertainment Authority is proud to support an event that seeks to bring people together in a mutual appreciation of the power of fashion and art.”

The show is being organized by the AFC and will take place from March 26 till March 31 at the Apex Center in Riyadh.

According to Princess Noura, the event would be open to designers from all over the world. “This event is just the beginning,” she said.

Layla Issa Abuzaid, Saudi Arabia country director at the Arab Fashion Council, said: “By launching the first Arab Fashion Week in Riyadh, we are aiming at more than to organize a world-class fashion event. We believe that to promote the fashion sector will support other economy sectors such as tourism, hospitality, travel and trade. Our fashion sector is among the fastest growing in the world.”

The AFC, which aims to unite 22 Arab countries under one umbrella, recently launched its regional office in Riyadh.

Saudi Fashion designer Arwa Al-Banawi, a regular exhibitor at Paris Fashion Week, has been eagerly anticipating the day when she can showcase her designs to an international audience in her own country. “Saudi Arabia is becoming more and more developed and I’m seeing a lot of Saudi designers following their dreams, it’s a very special time for female empowerment and also for the world to see the beautiful creative talent in our country,” she said. “I can’t wait to have my first fashion show in Riyadh. I’m really excited that this is finally happening in my own country.”

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Story first published: 20th February 2018

Originally Posted on SamaaNews


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