Rooh Afza Debuts Its Newest TVC Just in Time for Ramadan


Nothing really quenches our thirst like the quintessential drink of many an eastern household, Rooh Afza. Also known as the elixir of the East, Roof Afza’s popularity shows no signs of dying down. It is consumed all across the Muslim world, and is available in 33 countries!


Rooh Afza, with its roots as a Pakistani brand, has set its heights higher. As a quality-conscious brand with a global outlook, it recently launched its latest marketing campaign for Ramadan, one that happens to put Rooh Afza up front and center as the staple drink of the Holy Month, no matter which corner of the globe you are from.

And what better way to portray its place in Muslim culture, all over the globe, than with a slickly produced TVC? You can watch it here:

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On 3rd May 2018, the eternal elixir of the East – Rooh Afza released its Ramadan TV Commercial.

Rooh Afza’s newest campaign kicked off with this commercial, and as you can see, its central theme is one about sharing the blessings that we have with our close and loved ones. It doesn’t matter what language you speak or what nationality you belong to. Rooh Afza’s message resonates with all – a message of universal love.

This commercial has been directed and produced by RAM Films. The concept behind it was conceived at RG-Blue Communications, an advertising agency. It was released simultaneously on social media and before every feature presentation, it is also being screened at Nueplex Cinemas Karachi.

So what did you think of Rooh Afza’s newest TVC? Let us know your thoughts below.

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