While the market has been flooded with mirrorless cameras from the likes of Canon, Panasonic and others, it is time for Sony, a pioneer in the industry, to set the standard itself. And with the new A7 III, it has largely done just that.
The full-frame camera replaces the mirrorless A7 II, coming with a new BSI 24.2 MP Exmor R CMOS sensor and the new BIONZ-X image processor (1.8X faster than before).
The ISO level is set between 100 and 51200 (expandable to 50 and 204800). The A9’s 693-point autofocus system was borrowed for A7III with 93% coverage, accompanied by 425 contrast autofocus areas. A 5-point optical image stabilization system is built-in.
The new max capture speed is set at 10 frames per second in both RAW and JPEG, shooting up to 177 JPEGs before stopping to catch its breath.
Downscaled 6K HDR
On the video front, you get 4K HDR video downscaled from 6K, alongside 1080p video at up to 120 fps. There’s no flash built-in, but can be added through a hot shoe provided on top.
For connectivity, you get all the main outlets, such as dual SD card slots (with support UHS-II in one of them), USB-C, micro USB, and HDMI. For instant transfers, you get Wi-Fi, Bluetooth, and NFC.
Viewfinder and Battery Life
At the back, you get a 3-inch touchscreen display, which is apparently immobile. Above it sits a 2.3-million-dot OLED EVF. Among the options is a new joystick for adjusting focus points. The battery life is also said to be the largest of any camera, providing 710 shots on a single charge.
Price and Availability
The pricing is set at $2000 for the body only or $2200 with an FE 28-70mm F3.5-5.6 lens. That’s a lot of performance you are getting with this camera and already one of the best deals of this year. It will be released this April.