KARACHI: The Place is a large entertainment complex that was launched in 2013 in Defence Housing Authority (DHA) Phase VIII. It provides a wide variety of recreational activities that keep kids as well as the entire family engaged.
It boasts Karachi’s largest cinema, Nueplex Cinema, on the second floor that has been built by renowned architects. It consists of five state-of-the-art screens with world class technology. Nueplex has provided a platform for the local film industry to grow. Furthermore, the initiative also encouraged local filmmakers and investors to invest in large budget films as the targeted audience increased exponentially. This in turn has resulted in creation of jobs for the young generation in the film industry.
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Before the inauguration of The Place, Phase VIII only had minimal recreational options for families. But now, this area continues to attract a large number of families from various corners of the city. In addition, the area also witnessed a hike in the value of real estate as The Place added a multitude of attractions for denizens of this vicinity.
It is evident that the planners of The Place exercised a great degree of foresight as they took a large risk by dedicating such an immense investment to the entertainment industry. The complex boasts of high-standard maintenance and maximum security for visitors.
The Trip Adviser, a travel website used by Pakistanis and foreigners to read reviews about various places, has rated The Place 4.5 on a scale of 5. People no longer need to travel long distances within the city or around the world to have an amazing cinematic experience as soon as their favorite movie is released.
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The primary lure for families is The Place’s Drop Tower, an exciting carousel for kids, and thrilling bumper cars. The Place continues to attract even those individuals who are not too keen on entertainment due to its sprawling shopping mall that houses top brands. It also has a spacious food court that not only has fast food and desi cuisine but also features healthy options.
In an effort to retain old and attract new clientele The Place continues to improvise and improve its facilities. It also has rooftop restaurants with picturesque views and a pleasant ambience for an extraordinary experience. It is justified to say that The Place is on the go-to list for every Karachiite.
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