Vivo’s Apex Concept Redefines Bezelless Phones


Vivo has unveiled its new APEX™ FullView™ concept smartphone which sets new benchmarks for future smartphone designs. It features one of the world’s highest screen-to-body ratios and Vivo’s Half-Screen In-Display Fingerprint Scanning Technology.


Vivo has taken its FullView™ technology to a new level by introducing new breakthroughs in camera, speaker and sensor elements.

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Vivo’s pioneering approach in fingerprint scanning technology has resulted in the world’s first Half Screen Fingerprint Scanning Technology on APEX, building on the success of industry’s first mass-produced In-Display Fingerprint Scanning smartphone, the Vivo X20 Plus UD.

“APEX™ is an iteration of our constant pursuit of setting new industry standards and to deliver the ultimate mobile experience,” said Alex Feng, Senior Vice President of Vivo.

From breakthroughs in audio, photography to In-Display Fingerprint Scanning Technology, Vivo has remained committed to realizing our vision for future smartphones. What we showcase in this concept phone is only a fraction of our innovation pipeline. We will continue to explore all possibilities to bring the best possible experiences to our consumers.

New Structural Design That Takes Bezels to the Limit

The APEX features top and side bezels of 1.8mm – the thinnest in the industry – with a 4.3mm bottom bezel. The screen-to-body ratio exceeds 98% if the bottom bezel reaches 1.8mm, creating a truly bezel-less experience.


Vivo’s APEX Concept Smartphone Could be the First Truly Bezel-Less Smartphone

Thanks to the flexible OLED platform, microchips mounted directly to the flexible circuit board enable the APEX’s impressive screen-to-body ratio.

Screen SoundCasting Technology

Vivo also introduced its own version of bone conduction speakers – Screen SoundCasting Technology – with APEX, transforming the entire FullView Display into a speaker.

The Screen SoundCasting Technology sends vibrations through the display without the need for a traditional loudspeaker. Compared to other audio solutions for bezel-less smartphones, it conserves power, reduces sound leakage, and optimizes low to high pitch sound for a better and more balanced audio experience.

Elevating Selfie Camera with Hidden Sensors

Hidden Camera Sensors Vivo

APEX also features an 8MP Elevating Front Camera. The camera seamlessly rises in 0.8 seconds when it is required and retracts after use.

Together with the hidden proximity sensor and ambient light sensor, this eliminates the space taken up by conventional front cameras, while offering the same selfie experience to users.

World’s First Half-Screen In-Display Fingerprint Scanning Technology

Following the success of In-Display Fingerprint Scanning Technology at CES 2018, Vivo has installed the world’s first Half-Screen In-Display Fingerprint Scanning Technology in the APEX as well.

Transforming the entire bottom half of the OLED screen, users can touch anywhere on the bottom half of the screen for fingerprint recognition, enabling a more flexible and intuitive experience while meeting industry standards for security.

Half-Screen In-Display Fingerprint Scanning Technology also enables new usage scenarios, such as dual-fingerprint scanning in APEX for even greater security.

Optimal Hi-Fi Quality, a Feast to the Ears

APEX deploys a new System in Package (SIP) technology to integrate the DAC and the three operational amplifiers together, reducing the need for circuitboard space by nearly 60% compared to the Vivo Xplay6.

As this frees up more space in the smartphone’s interior, this technology can allow for increased battery size as well as cooling, thus opening potential for even more design improvements in future smartphones.

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